How to reach local audiences on a global scale

This is a recording of a talk given at the International Social Summit Barcelona 2024. In this talk, Fleur van Dommelen from SAP explores how to build global social media strategies with a cross-cultural mindset. Delve into the foundation brands should consider when localising their social media efforts. And get inspired by content best practices that balance local creativity and global brand consistency. Expect to learn how to navigate cultural considerations, and how to set your teams up for success.