Christian Scharmüller from Smarter Ecommerce joins us to talk about the company's bid-management tool Whoop, and what businesses can do to improve their Google Shopping campaigns. He discusses why those not using Google Shopping already should be thinking about making that change now, and how mobile should be altering brand strategy.
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Christian Scharmüller has worked with Smarter Ecommerce since 2010, working on the marketing and sales aspect of the company's multiple tools, such as Whoosh!.
