Insert's Nathan Golan joins us to discuss the importance of long-term in-app user engagement, and how app developers and marketers can ensure their product is used long after its initial download. We talk about studying user behaviour on mobile, and how brands can ensure their ads are targeting the right people at the right time.
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Nathan has worked in the digital sector for nearly two decades. Having worked as the vice president of an international IBM company, and then for IBM itself, he now runs the worldwide sales department of Insert.