How to handle an international site migration

This is a recording of a talk given at the International Search Summit: Global Virtual Edition 2022. Site migration is a complex process, involving the management of various teams, workflows, multiple resources, and numerous phases overlapping in the process. Migrating an international site is a challenge in particular, as there are additional aspects to be taken into account and addressed with special attention. Any site migration will most certainly cause a loss of traffic. However, proper planning and implementation will ensure this loss is only temporary, and the traffic is recovered shortly after the site migration is completed. Why can this often be such a challenge? Why do site migrations fail? What should you have in mind when it comes to international site migrations in particular? In this session, Sanja Markovic from Webcertain will explain what to take into account and how to plan and carry out a successful international site migration.