How to focus on an audience of one

This is a recording of a talk given at the International Social Summit Barcelona 2024. Expectations are higher than ever, and brands must embrace personalisation and truly connect with their audiences to really see success. In this talk, Xandrina Allday from LabX Media Group shares strategies for how you can make every person feel like your content is made for them specifically. After all, by focusing on one, you are really reaching millions. She shares examples of how to create highly engaged global audiences with this approach and shows how the impact one person can have on another should not be underestimated.