This is a video recording of a presentation from International Search Summit, which took place in Munich in 2019. Nick Wilsdon has spent years designing and deploying high-performance SEO programs across multiple local markets for well-known multinational brands. This presentation covers lessons he's learnt in terms of how best to engage and direct local markets with SEO. Beyond technical SEO skills, you will need an understanding of corporate strategy and how to use analytics, business cases or gamification to get SEO techniques deployed. This presentation is for anyone working within a large or medium-sized organisation or an external agency attempting to get their SEO recommendations deployed.