This is a recording of a talk given at the virtual International Search Summit Global 2020. With over 60 local language websites, Hilti faces many potential pitfalls when rolling out SEO changes globally, so migrating all their catalogue links from speaking URLs to static URLs was a huge project. In this session, Gunter shares how the company approached this task from planning to implementation to post-migration monitoring. He also discusses the factors which contributed to success and provides tips for any business undergoing a similar project.
