With over 60 local language websites, Hilti faces many potential pitfalls when rolling out SEO changes globally, so migrating all their catalogue links from speaking URLs to static URLs was a huge project. In these slides from the virtual International Search Summit Global 2020, Gunter shares how the company approached this task from planning to implementation to post-migration monitoring. He also discusses the factors which contributed to success and provides tips for any business undergoing a similar project.
