How to deliver a successful global migration

With over 60 local language websites, Hilti faces many potential pitfalls when rolling out SEO changes globally, so migrating all their catalogue links from speaking URLs to static URLs was a huge project. In these slides from the virtual International Search Summit Global 2020, Gunter shares how the company approached this task from planning to implementation to post-migration monitoring. He also discusses the factors which contributed to success and provides tips for any business undergoing a similar project.