PPC advertising is a staple in most online marketing strategies, providing an efficient and effective way to get your products and services in front of a wide audience, all around the world. But in this highly competitive game, standing out from the crowd and connecting with the audience is what will ensure you get a return from your advertising investment. As with any international campaign, a one-size-fits-all approach just won't cut it. International marketing expert Jens Kuhn explains why and shares some insights into how to develop a winning multilingual PPC campaign.
