Snapchat is the second most active social network in the world, and is becoming an increasingly important channel for marketers in all sectors. We talk to Carlos Gil from BMC Software about why the app is no longer just for teenagers, it's importance in the B2B space, and how content must be adjusted to suit Snapchat's unique platform.
Keynote speaker, social media expert, and multilingual marketing executive. Carlos Gil can claim to be one of the most influential social media marketers in the world. He was also named one of Mashable's Top 50 Snapchat Influencers.