How SEOs and linguists can benefit each other

This is a video recording of a presentation from International Search Summit, which took place in Barcelona in 2019. Elena and Geeske explain how they developed a successful collaboration between Vistaprint's organic search and content localisation teams to make the best use of each team's expertise. During this project, the in-house linguists went from localising the keywords and meta data defined by the English-speaking SEO team to performing their own research in their respective native language. This resulted in more relevant and appealing copy and drove more than double the amount of traffic to the site.