There's a lot of confusion about what rich snippets are and how they can help improve your SEO. A snippet is the description that appears below a URL in the search engine results pages. Most of the time, it's just a line or two of text, but sometimes you'll see extra information like pictures, videos, lists, reviews, star ratings, prices or apps. These are all examples of rich snippets. In simple terms, rich snippets are more detailed, attractive and structured versions of the standard text descriptions that usually display. This video explains how rich snippets can improve your SEO and how we do this at Webcertain.