How not to scale international link building

This is a video recording of a presentation from International Search Summit, which took place in Barcelona in 2019. All too often, we're asked to build a campaign, translate it into 20 languages and then outreach it... everywhere. Whilst international link building can be scalable, where to stop - and how to make sure the piece is resonant to each country's culture and media-landscape - is really hard. In this example, James takes you through the methods that he used last year to build over 5,000 links in 90 countries, how he got coverage from some of the biggest newspapers in the world (including the New York Times in America, BBC in the UK, Bild in Germany and Iltalehti in Finland) and lessons learnt along the way.