How Moschino grew international SEO visibility by +38%

This is a recording of a talk given at the International Search Summit Barcelona 2021. Back in 2018, Moschino was lacking online visibility. The well-known fashion brand only ranked for its branded keywords. In this talk, Emanuele Arosio from Triboo Digital goes step-by-step through the analysis, strategies and results obtained to increase visibility for non-branded terms and drive global growth.