As you probably know, influencer marketing is the tactic of collaborating with popular individuals on social media (known as influencers) to promote a product or service. It's increasingly common for brands to send a free sample of their product to an influencer for them to review, or even to provide payment in exchange for a favourable post. It's a technique that's particular popular in the beauty, fashion and travel industries – but it can work just as well with any product or service that can be easily showcased in a photo or video. So, why do so many brands decide to work with influencers? This video explains how influencer marketing could help boost your brand awareness and how we do this at Webcertain.