How data-driven keyword research can improve SEO

Keyword research is the starting point for many SEO projects, by informing you which keywords have the potential to drive the most traffic to your website. But in order for this research to uncover the maximum number of valuable, relevant search terms, you need to go beyond the standard approach of just looking in Google Keyword Planner. Instead, you need to look at multiple data sources – and this is exactly what we do. This video explains how data-driven keyword research can improve international SEO and how we do this at Webcertain.