How Central Should Testing Be To Conversion Strategy?

Is testing the be-all and end-all of conversion, or is it something that should be part of a larger process? Andre Morys from Global Optimization Group, explains his thoughts behind how testing should be undertaken by businesses, and why it is not the all-important aspect of optimisation.

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  • Conversion optimisation within successful brands

Andre Morys is an author, speaker, entrepreneur, and founder of Global Optimization Group. Having worked in the industry since 1996, Andre now has over 40 consultants working at his optimisation business, Web Arts.