How And Why To Invest In Site Speed

With constantly rising internet speeds around the world, web users are becoming increasingly used to sites loading faster. Fili Wiese from talks about how you can ensure visitors to your pages get the best user experience, whether its building the site from scratch or updating an existing one. We talk to him about the effects of slow load times, techniques to overcome development hurdles, and Google's AMP project.

An SEO consultant and former Google Search Quality team member, Fili is an expert in international and technical search engine optimisation. He now speaks publicly all over the world, and is one half of the Search Brothers SEO Consultancy company, specialising in optimising sites, Google penalties and Google algorithmic updates.