This is a video recording of a presentation from International Search Summit, which took place in Barcelona in 2019. Scale remains one of the biggest challenges, if not the biggest, for international businesses targeting a global audience. Yuka discusses how innovation and integration are vital in developing processes to handle content at scale. She also shares methodologies and tools which can support automation and pitfalls to be aware of. Whatever the size and structure of your company, Yuka provides valuable insights and strategies for scaling your globalisation and localisation efforts.
