H&M Launches Arket Online Shop In Europe

H&M has launched a new brand of online shop in Europe. Called Arket, the site will sell new Arket-branded items, as well as non-H&M items, in 18 European countries. The brand will be priced slightly higher than H&M stores, and will first open physical stores in major cities around the continent, including London, Munich and Brussels. H&M has said that the brand's products will be “broad price range”, and aimed at a “modern-day market”.