Greek Ecommerce Trends Revealed

Research by MasterCard has found that ecommerce is growing in popularity in Greece. Online clothes shopping was the most popular category, with clothing making up 55% of all online purchases in Greece, the highest proportion of any European country. Greeks also had a keen interest in new online payment methods, with 49% saying that they were interested in digital wallets and banking apps, and 20% actually using these payment methods. This puts Greece in joint top place, alongside Norway, for digital wallet use in Europe. However, many Greeks are being put off online shopping due to fears of fraud. 71% said that they were concerned about online fraud, the highest proportion of any country in Europe.