Google Launches Shop The Look

Google has launched a new advertising experience called Shop The Look. With Shop The Look, when people search for clothing or home décor on Google, they will see a new section at the top of the search results called Shop The Look, showing photographs of relevant products. When users click on one of these images, they will be presented with links to buy the products featured in the image. The images are pulled in by Google from retailers, brands, bloggers and publishers. If you want your products to be included in the Shop The Look ads, you need to set up a Google Shopping campaign and optimise your bids for mobile. Shop The Look ads work on a cost-per-click basis. They are currently only being tested on US mobile devices.