Google Display Network Adjusts Exclusion Options

Google is refining the ways in which advertisers can exclude site categories from Display Network ad campaigns. The changes are occurring on the Google Display Network, and include the re-categorisation of several exclusions, with others being added or eliminated completely. Last week, users with older campaigns began seeing a pop-up telling them that certain options were no longer available, whilst new campaigns now show a fully updated version of the platform. Google has said that the reason behind the change is to help advertisers achieve their ā€œbrand suitabilityā€ goals, and help fight the possibility of a repetition of the advertising controversy that Google experienced earlier this year.