The majority of brands in Germany are expected to reduce their ad spend on Google, following the recent revelation that adverts on the Google-owned video site YouTube have been funding extremist organisations. Research by Agentur Frau Wenk+++ found that 64% of digital marketing decision-makers in Germany expect that ad budgets for Google will be cut, with just 20% saying they expect spending levels to stay the same, and 16% saying they do not know. It seems that this reduction in ad spend is very much aimed at Google, rather than a problem affecting overall advertising budgets, with just 18% saying that they expect overall ad budgets to fall. The findings reiterate how important it is for Google to fix the problem of ads appearing next to extremist content.Â
