This is a recording of a talk given at the International Social Summit Barcelona 2023. In this talk, Vanessa Mallia from Vime Digital looks at social media in regulatory markets, discussing how regulations have a huge impact on social media strategies and paid media strategies within certain markets. She explains what highly-regulated markets are and why they are regulated, as well as covering topics such as localised markets, educating compliance, and content strategies. She also explains how to maximise content and paid media campaigns in regulatory markets, and how to scale your social media impact in regulatory markets for success.
