Global Social And Mobile Usage Surges

We Are Social and Hootsuite have published research on the digital landscape around the world for Q1 2017. The study found that global internet penetration has reached 51%, with 3.8 billion people now online. This is an increase of 1% since the previous quarter. It seems that many of these new internet users are going online via mobile. 66% of the world's population now have a mobile phone, and web traffic from mobile phones has increased by 25% compared to last year. The study also looked at social media use around the globe. 2.9 billion people are social media users, equivalent to 39% of the world's population. This is up 4% on the previous quarter. Facebook, WhatsApp, Facebook Messenger, YouTube and the Chinese social network WeChat are the 5 most popular social media platforms worldwide.