This is a video recording of a presentation from International Search Summit, which took place in Barcelona in 2019. Successful digital globalisation relies on locally relevant experiences. Leading globally, delivering locally and delighting personally is the name of the game as your content is your primary sales agent. Therefore, it is crucial to define and scope content effectiveness so that you can plan, test and execute international content strategies where, when and how it matters to customers. In this presentation, you will learn how to leverage globalisation best practices and localisation data to make your content findable, actionable and memorable around the world.