Gamification as an essential part of content marketing

This is a video recording of a presentation from International Search Summit, which took place in Barcelona in 2019. This presentation covers how you can integrate gamification into your SEO strategy, earning high quality links at a rapid pace. Becky looks at the dos and don'ts and a clear case study showing the success possible, as well as the factors to consider when rolling this out internationally. She also discusses the other benefits games can bring such as data, consumer insight and brand ambassadorship that can lead to sales and how to set realistic goals and measure success.