The Indian ecommerce company, Flipkart, has invested 2 million US dollars in the start-up business TinyStep. Tinystep works as a source of parental advice, as well as a social network for parents to communicate on. Currently, it has around half a million visitors per month, and 30,000 app users. Flipkart plans to help the business grow its marketing spend, whilst also assisting it in monetising the site. TinyStep's founder, Suhail Abidi, said that it planned to introduce a formalised cost system to charge brands to advertise on the site, with additional costs for brands to have their own pages – much like on Facebook. He also added that he wished to introduce ecommerce to the site, potentially using its connections to Flipkart to help.
