The financial services company Wells Fargo has partnered up with the wearables brand Fitbit to launch a new mobile payments solution called Fitbit Pay. Fitbit Pay is available on the smartwatch Fitbit Iconic and works using near-field communication technology. Users simply need to tap their Fitbit smartwatch against a payments terminal in order to make a payment. A spokesperson from Wells Fargo commented on the news, highlighting the increasing importance of mobile payments, saying: “Increasingly, our customers are choosing mobile to manage their finances and make payments.”
