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26 September 2019
Facebook has appeared to have entered a tech war with ad blocking company, Ad Block Plus. The social network recently attempted to bypass ad blockers on its site using what they called â€śad preferencesâ€ť. The idea was to allow users to opt-out of adverts about a certain subject, meaning the blocking software would not be necessary. However, just days' after the changes were put in place, Adblock Plus developed a system that tricked Facebook into thinking the ads were normal posts. Andrew Bosworth, Facebook's advertising chief, wrote on Twitter that his team â€śplan to address the issue." Adblock Plus meanwhile have said that â€śfor this round of the cat-and-mouse contest, looks like the mouse won." The blocking company have caused controversy in the past due its business plan, which allows ads through if the advertiser pays it a percentage of the revenue.