Exploring The Value Of User Generated Content

Marion Jourdan from Olapic talks about about how online businesses can benefit from, and optimise, user generated content. We discuss how user generated content plays a large role in increasing consumer trust, repurposing the content, and what steps can be taken to keep on-brand. 

Find out more about:

  • Using user generated content to benefit your brand
  • How to moderate the content to remain within brand guidelines

Working as manager of the event marketing team at Olapic, Marion has years of experience working in the marketing space. Currently working with multiple large brands to construct and roll-out event campaigns, she also has expertise in the development of written content and sales.