European Marketing Bounces Back Whilst America Stalls

The European marketing industry has bounced back from an uncertain few months, following the Brexit vote in June. The Global Marketing Index, or GMI, revealed a global drop in marketing budgets, recording a worldwide score of 49.8; below the 50.0 'no change' level. However, after months of decline, Europe saw a rise of 1.5 points on the GMI in October, compared to the previous month, reaching a score of 52.5 and showing an increase in regional budgets. This was somewhat of an anomaly when compared to the other regions of the world though, as marketing budgets fell in both the Americas, and the Asia-Pacific region. This is the fourth month in a row that budgets have fallen in North America, which saw an index score of just 46.5 in October.