Engaging With An Older Audience Through Ecommerce

Adam Hirst from The Wool Room joins us to discuss the ways in which an ecommerce business can target a very specific demographic. He talks about why in the case of The Wool Room, targeting the right audience involves focusing more on email than social media, and why offering a tactile option to the online buying experience can be so important. 

Find out more about:

  • Segmenting demographics
  • Meeting the demands of your target audience