Effective influencer marketing for travel brands

Janicke Hansen, President of the Professional Travel Bloggers Association (PTBA), discusses influencer marketing in the travel industry.

Learn more about:

  • how to identify the most appropriate influencers to approach
  • how to tell genuine influencers from fake ones
  • how to build a mutually rewarding partnership with an influencer
  • how influencer marketing fits into an overall digital strategy

Janicke Hansen is the President of the PTBA. She has extensive experience in the travel industry and has a passion for content-driven marketing and digital storytelling.