Ecommerce Growing In Brazil Despite Economic Decline

Ecommerce is growing in Brazil despite the recent economic decline. According to Brazil's National Industry Confederation, almost 60% of Brazilians have suffered a “loss of purchasing power”, leading to less spending in the country. However, despite the drop in overall spending, which has caused growth to decrease by 0.5% over the last two years, ecommerce is on the rise. A report from eMarketer also reveals that ecommerce retailers in Brazil are also looking abroad, with cross-border sales increasing from 838 million US dollars in 2013, to an expected 5.2 billion US dollars in 2018. Mcommerce is also growing, with 7% of everything bought online being done so through mobile, a figure projected to grow to 14% by 2020. Additionally, Brazilian shoppers were shown by comScore to spend more time on social media than any other country in the world, with people spending over 20 minutes on average per visit to social sites.