New data has revealed that the majority of Dutch shoppers are more likely to shop domestically online. Whilst 71% of the country shop on the internet now, there are now more than double the amount Dutch online shoppers than there was ten years ago. This increase in shoppers has led to a larger market which has encouraged an increase in online retailers. By giving Dutch shoppers more choice online, up from 15 thousand to 32 thousand in six years, they are increasingly likely to buy from shops in their own country, and less likely to buy cross-border. This trend can also be seen across the EU, where a survey by The European Commission found that users were usually put off online shopping in foreign countries due to delivery issues or not trusting the retailers themselves.