Domain consolidation: Propel your global rankings

This is a recording of a talk given at the International Search Summit Barcelona 2023. In this talk, Damien Robert from Convatec provides a comprehensive overview of domain consolidation and its potential benefits, using a “what, why, how, who” approach. Learn how domain consolidation can lead to significant benefits beyond just SEO, such as sustainability, web accessibility, centralised data and analytics, and improved brand consistency. Damien also discusses the challenges of achieving domain consolidation and provides practical tips for success, regardless of the size of your organisation or team. Discover the hidden benefits of domain consolidation and learn how to make it work for your business.