Display Advertising Dominates In Turkey

Turkish marketers spent more on display ads than any other form of digital advertising in the first half of 2016. From January to the end of June this year, the country's marketing industry spent a total of 340 million US dollars on digital; around 200 million US dollars of which went purely towards display ads. Of the 200 million US dollars, 160 million went towards click-based ads, with the other 40 million funding video and native advertising. Meanwhile, the industry pumped 106 million US dollars into search advertising, and 14 million into classifieds. These figures now mean that Turkey boats the 7th highest ad spending growth rate in Europe, after it surpassed a 20% increase in H1 2015.