This is a recording of a talk given at the International Social Summit Barcelona 2023. How does a short-form video go viral on social? What are the key elements that apply across all industries globally? Short-form video is a must for a successful social media strategy nowadays, but creating video that will stand out and be noticed is a challenge. In this talk, Andrei Serbanoiu from Socialinsider highlights some of the key metrics and stats that can help guide your video strategy, and provides insights to focus your global video efforts and drive results.