Understanding your customers is one of the first rules of any business, especially retail. Customer modelling is something that can be used by retailers in order to find out what attracts consumers, why they behave the way they do, and what you can do to meet customer needs. Timo Kunz, retail data scientist, joins us to chat about the different methods of customer modelling, and how the information gained can and should be acted upon.
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Dr Timo Kunz is a Data Scientist with an extensive knowledge in ecommerce and retail who has worked in those markets since 2007. He has worked in web development and web data analytics, and can speak multiple languages.