Creating Winning Global PPC Campaigns For Local Markets

Ramona Federschmid joins us to discuss how EF targets different markets around the world through PPC. She speaks about the importance of testing, key differences they've found between markets and the brand's use of ad extensions.

Having worked all over the world in PPC, Ramona Federschmid is an experienced digital marketer, particularly on an international level. Currently working for EF as a PPC Account Manager, she knows all there is to know about targeting different countries with the same brand.