This is a recording of a talk given at the International Search Summit Barcelona 2023. Content which drives long-term results and builds links organically, for months and years to come, is something that should be part of your content strategy. However, it can be difficult to know which topics can provide such longevity; ideation and storytelling are hard! In this talk, Jess Peace from NeoMam Studios explains how to create content which stands the test of time. Learn the benefits of producing relevant and engaging content and gain practical tips on how to spot ideas with longevity, how to create evergreen content and how to ensure that your content reaches a wide audience without diluting its subject.