Content Marketing Strategies For B2B

Even though there may be perceived differences between B2B and B2C marketing, they both require similar strategies. Elemica's Ed Rusch sits down with us to discuss how best a business can use content in B2B marketing.

You'll find out about:

  • Why B2B and B2C marketing isn't so different after all
  • How content can be used strategically in B2B

Ed is the Vice President of Elemica, and has experience in many areas of brand marketing B2B side.