This is a recording of a talk given at the International Search Summit Barcelona 2022. Creating a content strategy in one market is pretty straightforward, but what about when it comes to global brands that operate in several markets? How do you approach the strategy? This is where the idea of content localisation comes in. In this talk, Rejoice Ojiaku from B-DigitalUK helps you to gain a better understanding of this concept and how to apply it when it comes to content strategy.