Combine brand, PR, content and SEO to boost rankings

Vistaprint has taken the bull by the horns and is actively preparing the future of SEO with an integrated approach to brand, PR, content and SEO. Areas of consideration include: how content and PR can serve SEO goals, how to take advantage of ever-evolving SERPS and semantic search with content and PR, and how to build your authority and eventually build your brand. In this video recording from the International Search Summit Barcelona 2018, Johann Godey and Marie Mure-Ravaud go through early learnings, successes and challenges in preparing their global company for the future.