The Chinese ecommerce market is failing to attract customers from across the world, as a new survey suggests that low percentages of people in other countries have ever bought something online from a Chinese vendor. The survey, conducted by One Hour Translation and Google Consumer Surveys, looked at countries including the US, UK, Japan, Brazil and Australia, and found that only 15.5% of those questioned had ever shopped online from China. Yaron Kaufman, CMO of One Hour Translation, said that “Chinese e-commerce sites are just beginning to take advantage of the UK market,” where just 11% of people have ever bought from the country. Surprisingly, given the geographic locality compared the other countries questioned, only 4% of the Japanese have bought from China.
