Chinese Airliners To Relax Mobile Usage Restrictions

Chinese aviation authorities are looking into lifting mobile phone restrictions, opening up options for passengers to communicate with friends whilst in-flight. It is expected that by early 2017, laws surrounding the use of mobile phones on-board planes will be relaxed, enabling passengers to surf the internet and use apps such as WeChat. The new option for people to surf the internet aboard a plane is expected to open up new possibilities for ecommerce marketers looking to target Chinese passengers. Zhang Chi, a deputy director at the Chinese airline China Eastern, said that as his passengers browse the web, he can “profit from advertisement and on-board shopping”, adding that the move was a “big positive”.