Challenges For Marketers In Australia & New Zealand
Research by Squiz has revealed the top challenges facing digital marketers in Australia and New Zealand.
The top three challenges cited were low levels of platform integration, tight budgets and lack of knowledge about specific parts of digital marketing.
Looking at platform integration, 55% said they had either not started integrating marketing technology platforms yet or had only just started to synch their systems.
Looking at the cost, almost half of respondents cited tight budgets as their top challenge.
Regarding lack of knowledge, marketing automation was the top topic that marketers said they wished they knew more about. Customer experience and content marketing came in second and third place respectively.