Can Linguistic Advantages Help Yandex Beat Google In Turkey?

If you hear the name Yandex, you're likely to think of Russia, where it is the leading search engine with over 60% market share. However, in 2012 Yandex launched a Turkish version of its search engine, with the aim of breaking Google's monopoly in the country and reaching a share of 20%. But how is it doing? And does it really have what it takes to compete outside its home market? Digital marketer Umay Jones takes a deeper look at both search engines and shares her findings.